Series — Posts Product Launch (Commercial)

Role: Executive Producer, Director, Writer, Editor

Client: Series

Description:

From One Blast to a Full Team is a 60-second cinematic launch film introducing Series’ new “Posts” feature, transforming iMessage into a social platform for building startup teams through text. Conceived, written, directed, and edited by Mars in just seven days, the project was produced on a $0 test budget as part of a creative challenge from the Series team — designed to evaluate her ability to lead high-level production with minimal resources and extremely tight deadlines.

Mars led a 4-person cross-functional crew and 6 on-screen performers, scouting six potential locations and securing two final sets to achieve Series’ desired cinematic scope. Collaborating closely with the Director of Photography, she guided camera composition, lighting design, and shot blocking to ensure visual consistency across both environments. The film was captured on the DJI Ronin 4D in 6K ProRes HQ, incorporating dynamic movement, precise lighting arcs, and custom LUT color design to align with Series’ cinematic brand identity.

As Executive Producer and Director, Mars oversaw every stage of development — from storyboarding, scripting, and costuming to production design, on-set direction, color grading, and delivery — demonstrating that strong vision and strategic execution can elevate brand storytelling even without financial backing. The final film redefined startup product marketing by merging cinematic realism with social-media pacing, embodying Series’ core ethos: connection through creation.