Edikted – Social Media Marketing & Affiliate Campaign (Fall 2023)
Role: Influencer & Affiliate Marketing Partner (Paid Collaboration)
Date: Summer 2024
Platform: Instagram
Description:
Mars partnered with Edikted, a Gen Z–focused fashion brand, to promote new apparel collections through influencer and affiliate marketing. She leveraged her personal brand, audience insights, and style direction to create trend-aligned content that authentically showcased Edikted’s aesthetic while driving measurable sales performance.
As part of the campaign, Mars produced two curated Instagram posts and accompanying Stories featuring Edikted’s latest drops. Each look was fully styled, photographed, and edited to match the brand’s digital identity, resulting in cohesive, high-engagement content that resonated with her Gen Z audience and supported affiliate conversion goals.
Key Achievements:
Content Creation: Produced two curated Instagram posts and stories that featured Edikted’s latest drops, styled and photographed to align with the brand’s digital identity.
Campaign Performance: Reached 9,278 engaged viewers, with 1,194 direct interactions on affiliate links and discount codes—achieving a 12.9% engagement rate.
Sales Impact: Generated 400 unique customer purchases, contributing approximately $32,000 in total sales (average order value: $80).
Optimization: Tracked link clicks, conversion rates, and post metrics to refine timing and caption strategy for maximum ROI.
This campaign illustrates Mars’s ability to drive tangible e-commerce results through authentic influencer marketing, blending creative storytelling, analytics, and brand alignment to deliver measurable impact.