Ditto — UCLA Product Launch (Commercial)

Role: Producer, Screenwriter
Date: September 2025
Location: Los Angeles, CA 

Description:

Mars co-produced and wrote the screenplay for Ditto AI’s UCLA Product Launch Film — a 90-second cinematic short introducing the brand’s AI-powered matchmaking app to the UCLA community. The narrative followed two students whose algorithmic pairing leads to a heartfelt first date, humanizing the intersection of technology and emotion for Gen-Z audiences.

As Co-Producer, Mars collaborated with Ditto’s executive and production teams to manage a 12-person crew, 5 featured cast members, multi-location shooting across LA, and a $12,000 budget within a three-day production window. She oversaw pre-production scheduling, call sheets, and on-set coordination, ensuring the project met delivery deadlines for Ditto’s launch campaign. As Screenwriter, Mars crafted the full script — from story outline to dialogue — shaping the emotional tone and brand message that anchored Ditto’s new visual identity.

The project demonstrates Mars’s ability to combine story development, brand strategy, and production management to deliver measurable creative impact under high-pressure timelines.